pHormulate and Rossa International open luxury salon in Czech Republic
pHormulate is expanding its anti-aging, organic, Chromoguard based hair care product line into the European Union through its partnership with Salon Rossa International.


MEMPHIS, TN, July 03, 2009 /24-7PressRelease/ -- pHormulate, an innovator and manufacturer of luxury hair care products based on Chromoguard anti-aging technology, and its subsidiary in Russia are introducing their hair care product line to the European Union through Salon Rossa in Karlovy Vary, Czech Republic.

"Our line of organic, anti-aging hair treatment products will now be available to a larger audience in the E.U.," says Rostislav Pashuto, president of pHormulate Russia. "pHormulate has been receiving a positive customer response in both Russia and the U.S., and we wish to expose a broader customer base to our revolutionary product line."

Larisa Pashuto, CEO of Salon Rossa, the company that will be distributing the pHormulate line in Karlovy Vary, is excited about the move. "pHormulate's products are unique in the beauty industry," she says. "They work on the structural level of hair to repair damage caused by coloring and environmental factors and improve hair quality on a per-use basis. It stands on its own in the market."

-- Salon Rossa International -

Salon Rossa is a leading chain of beauty salons in St. Petersburg, Russia; Carlsbad, Czech Republic and Paris, France. Rossa also provides extensive education programs with leading hair professionals from Paris for stylists and colorists via its Academie Delmas in St. Petersburg.

-- pHormulate --

PHormulate, based in Memphis, Tenn., is a leading beauty innovation company that is aiming to revolutionize hair-care and color treatment through new styling technology, distribution methods and customer collaboration initiatives.

Phormulate has developed 20 patents and uses organic plant extracts in its products to heal, protect and invigorate virgin and color treated hair. For more information about the company, visit www.phormulate.com.

For Media Inquiries Contact:
Anton Kirillov
Associate
(860) 233-8753
akirillov@argosgroup.com



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Anton Kirrilov
pHormulate
Associate
P.O. Box 240127
Memphis, TN
USA 38124
Voice: ( 860) 233-8753
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